Marketing Tips

Marketing vs. Advertising

The difference between marketing and advertising is this: marketing is advertising that didn't work. Advertising should make you money. You can't spend awareness and branding.

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Reach & Circulation don't equal Audience

"Figures don't lie, but Liars figure": Understanding the terms and measurements is not difficult, and they will help you make good decisions.

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If you're interested in Radio advertising, call KISS 105.3

They have the best ratings in key demographics for most businesses, and they do a good job at ad copy and production.

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Image vs Coupons

Coupons framed properly do not negatively affect your business' image; they leverage it.

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Proper Message Framing

Interrupt: make sure your message breaks thru the clutter with a bold claim

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Inside Reality vs. Outside Perception

Your business may possess several advantages, but your potential consumers are either unaware of your business or have an opinion that your business is weak in some way.

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